Campaign Launches in Primetime on Jan. 26 and Jan. 27 with PSAs Featuring Scott Pelley
Click Below to See the CBS Cares PSAs:
NEW YORK – Jan. 24, 2018 – CBS Corporation and the United States Holocaust Memorial Museum have created a special series of CBS Cares PSAs to honor the victims of the Nazi Holocaust and mark International Holocaust Remembrance Day. The campaign will debut with two PSAs featuring 60 MINUTES correspondent Scott Pelley, which will air in primetime on the CBS Television Network on Friday, Jan. 26 and Saturday, Jan. 27, respectively. A 60-second PSA featuring the lives of children before they became Holocaust victims will debut in primetime on Feb. 2 and will be scheduled throughout the year. The photos are accompanied by a haunting song written by Ilsa Weber, who later perished with one of her sons on arrival at Auschwitz.
The PSAs will also be featured on the CBS Cares and other CBS websites and shared on social media. In addition, the U.S. Holocaust Memorial Museum will feature the PSAs online and distribute them through the Museum’s social media channels as part of its Never Stop Asking Why initiative.
“There’s no greater lesson on the importance of tolerance than the Holocaust. CBS is proud to work with the U.S. Holocaust Memorial Museum and of the opportunity to bring awareness to our audience on International Holocaust Remembrance Day,” said Tony Ambrosio, Senior Executive Vice President, Chief Administrative Officer and Chief Human Resources Officer, CBS Corporation. “We also appreciate the great support of this project by 60 MINUTES executive producer Jeff Fager and Scott Pelley.”
International Holocaust Remembrance Day on Jan. 27 marks the anniversary of the liberation of Auschwitz-Birkenau, the largest Nazi death camp. In 2005 the United Nations General Assembly designated this day as International Holocaust Remembrance Day, an annual day of commemoration to honor the victims. Every member nation of the U.N. has an obligation to honor the memory of Holocaust victims and develop educational programs as part of an international resolve to help prevent future acts of genocide.
“The Holocaust raises important questions about human nature, our susceptibility to hate and the power of the individual,” said U.S. Holocaust Memorial Museum Director, Sara J. Bloomfield. “For our 25th anniversary, we are inviting people to join a global conversation about what questions Holocaust history raises for them using the hashtag #AskWhy. We thank CBS for helping us to remember the victims and encouraging people to continue to ask why the Holocaust happened, what made it possible and what that means for their own roles and responsibilities today.”
“In the 60-second PSA, we wanted to help personalize the Holocaust by showing the faces and names of children and parents whose lives were so tragically cut short,” said Matthew Margo, Senior Vice President, Program Practices, CBS Television Network, who supervises CBS Cares campaigns. “In many cases, we used family photos of their lives before the Nazis came, and it reinforced to us how much these families lost. Every member of the CBS Cares team who worked on this project was deeply moved.”
About CBS Cares:
At the heart of the CBS Corporation’s Public Service commitments are the multi-award-winning CBS Cares PSA campaigns. Each year, over 175 million viewers see one or more of the CBS Cares campaigns These embrace a wide array of causes that impact the lives of millions of Americans – no cause being more important to CBS than that of tolerance.
The PSAs usually feature talent from CBS entertainment, news and sports programming. In special cases, exceptions are made – as in the case of the Holocaust Remembrance PSAs where including victims of the Nazi Holocaust felt very appropriate. To learn more about CBS Cares, visit cbscares.tv.
About United States Holocaust Memorial Museum’s 25th Anniversary:
The United States Holocaust Memorial Museum is kicking off its 25th anniversary in 2018 by inspiring people to reflect on the important questions raised by Holocaust history and ‘Never Stop Asking Why.’ Join the online conversation using the hashtag #AskWhy. For more information visit ushmm.org/askwhy.
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